Taste Radio Ep. 237: How Celsius Rose From The Ashes To Become One Of The Hottest Brands In CPG

John Fieldly, CEO of fitness-centric energy brand Celsius, discussed the company’s turnaround from turmoil to over $100 million in sales in 2020, including the importance of setting expectations with staff and investors, how to optimize placement at key retailers and why he has an open door policy.
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Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 10-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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