Taste Radio: East Imperial’s Secret Weapon? A Consistent, Disciplined Emphasis On This.

Tony Burt, the founder and CEO of super-premium mixer brand East Imperial, spoke about the why a consistent and disciplined emphasis on the brand’s core values has been key to its success, how the company holds the line on pricing and positioning and identifies ideal placement for its products and why it is agnostic about strategic partnerships.
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Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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