Taste Radio: Can You Cultivate A Phenomenon? Graza Has. Here’s How.

Andrew Benin, the co-founder and CEO of Graza, talks about how the olive oil brand and viral sensation has developed influencer relationships “at scale,” why taking a bet on the upside has guided its demand planning strategy, being an “early team-led company” versus a founder-led one and his nuanced perspective on profitability.
Read Full Story at source (may require registration)