Taste Radio: Business IS Personal. And It’s How Sahra Nguyen Is Reshaping An Industry.

Nguyen Coffee Supply founder and CEO Sahra Nguyen explained how the company’s approach to storytelling via flavor and personal narrative is shifting the perception of Vietnamese coffee, why incorporating her background and beliefs into brand communication is both challenging and highly effective, and the one word that drives the company’s innovation strategy.
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Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 10-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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