On the closing day of ProWein 2025, The Spirits Business Hub will be discussing one of the biggest industry issues: tariff trade wars.

On again, off gain, on again, then off again. Tariffs are at the forefront of many of our minds in the spirits trade.

With so much uncertainty around tariffs, how can brands prepare and continue to successfully operate in affected markets?

At 10.30am on Tuesday 18 March, The Spirits Business Hub will host an in-depth discussion, titled, Tariff Wars: Navigating the Impact on Transatlantic Spirits Trade.

“We know how much tariffs could potentially impact the spirits industry, and we want to offer visitors the chance to hear from our speakers about how they are navigating these uncertain times,” said Melita Kiely editor-in-chief of The Spirits Business.

“We have said from the beginning we really want these sessions to be informative, inspiring and enjoyable – and we believe the subjects we plan to cover will deliver just that.

“We understand it’s a challenging year for the industry, and many of our seminars have been specifically designed to help brands, buyers and bartenders navigate these headwinds.”

Visitors to The Spirits Business Hub will also be able to sample several products from the magazine’s annual Top 50 Most Innovative Spirits 2024.

Keep reading for further details about what to expect from each session on Tuesday 18 March.

The full schedule of Spirited Conversations is available to view online, where visitors can also register their interest for any of the talks.

Furthermore, we’ve highlighted 30 spirits exhibitors worth visiting in our ProWein 2025 show preview.

Tuesday 18 March

10.30am – Tariff Wars: Navigating the Impact on Transatlantic Spirits Trade

The spirits industry has been caught in the crossfire of tariff disputes between the US and the EU/UK, and China, and more countries risk becoming targets. Industry experts will discuss the strategies brands and businesses are employing to adapt, the role of diplomacy in resolving these disputes. Join us for an honest discussion about the complexities of tariff conflicts and how the spirits industry can prepare to weather these economic storms together.

12.30pm – Raising the Bar: Trends, Challenges and the Future of Cocktail Culture

By empowering staff and consumers with a deeper understanding of what makes a great drink, businesses can boost confidence, encourage up-selling, and foster stronger customer loyalty. Our experts will share insights on leveraging cocktail expertise as a tool to drive sales growth, build trust, and stand out in a crowded market.

3pm – An Evolving Landscape: Latest Insights into the World of Spirits

What does the future hold for the spirits industry in 2025? Join The Spirits Business as we share the latest data about the global spirits industry. We will look at which categories are poised for growth and those facing falling sales – and ask, why? From trends to new product developments, the global spirits landscape is constantly evolving. These insights will leave you equipped with additional information on how to navigate this fast‐moving sector – a must‐attend session for anyone seeking insights into what’s next for the world of spirits.