Tanqueray Paradiso launches in UK

Diageo has released a limited edition 30% ABV Tanqueray expression for the summer in the UK, flavoured with a hint of lemongrass and Brazilian guava.

The limited release from the Diageo-owned gin brand aims to capture the tropical flavours that people encounter on exotic getaways, in turn bringing some of that holiday spirit to the UK.

Charlotte Gibbon, category marketing director – gin, Diageo GB, said: “As the UK’s leading premium gin brand, Tanqueray is renowned for its exceptional quality and innovation, and we are delighted to be launching the brand-new, limited-edition Tanqueray Paradiso for the first time in Great Britain.

“With the taste of guava and lemongrass infused in every bottle, Tanqueray Paradiso is the perfect spirit drink for those looking to elevate their summer serves at home, whether as part of a mixed drink or a delicious cocktail.”

To make the spirit drink, Brazilian guava and lemongrass were combined with the brand’s classic London Dry Gin – giving it pale rosé colour, tropical fruity flavours and a citrus finish.

It is recommended in classic summer cocktails such as a Spritz, made by adding 50ml Tanqueray Paradiso, 10ml lemon juice and 5ml sugar syrup in a wine glass. Then by filling the glass with cubed ice and pouring over 90ml Prosecco and 40ml soda water, garnished with a long lemon twist.

The bottle’s mosaic design label is inspired by the tiles of the Copacabana beach in Rio de Janeiro, Brazil.

Bottled at 30% ABV, Tanqueray Paradiso will be available for a limited time only in the UK, now at Morrisons and Sainsbury’s, from 28 May at Tesco, Amazon and The Bar, and from Asda in July, for £20 (US$25).

Tanqueray is one of the world’s best-selling gin brands and it recently launched a campaign in Ireland to highlight its mixability in cocktails, partnering with actors Stanley Tucci and Amy Huberman.

In February, Diageo also launched a premium ready-to-drink (RTD) bottled cocktail version of Tanqueray in the UK – a 17.5% ABV Negroni.

The brand’s range also includes two alcohol-free expressions, Tanqueray 0.0% and Flor de Sevilla 0.0%.

Tanqueray’s sales took a 10% tumble in the first half of fiscal 2024. Diageo’s sales in general dropped by 0.6% in the period, which the company primarily attributed to the ‘volatile’ nature of the Latin America and the Caribbean markets.

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