SprintToSuccess S1E7: What’s a Pretty Package Without a Roadmap?

SprintToSuccess S1E7: What’s a Pretty Package Without a Roadmap?Timothy KellyNovember 6, 2020November 6, 2020

You’re probably wondering what we’re going to show in this final episode, right? We already did the big reveal and showed you what the redesign actually looks like so what else could there be? Well, a good package (design) always needs something to tie it together. In this final episode, we show you two final key components. The first component is the Brand Style Guide. It’s basically a roadmap that shows the entrepreneur and their vendors the rules and principles of the brand, i.e logo lockups, brand colors, etc. The second component is the production of the mechanical file. This involves talking with the printers, creating mechanical files, and proofing.
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Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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SprintToSuccess S1E7: What’s a Pretty Package Without a Roadmap?

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