SB Awards names 2020 judges

The judges have been confirmed for the 2020 Spirits Business Awards, which will take place on Thursday, 10 September.

Launched in 2019, The Spirits Business Awards aims to recognise excellence among retailers, distributors, marketers, brands and distillers across the spirits industry.

This year’s panel of expert judges will comprise: David T Smith, spirits writer and co-founder of the Craft Distilling Expo; Bryan Rodriguez, junior buyer – wine and spirits at Harvey Nichols; Sophie Terzopoulou, head of marketing at Three Cents Artisanal Beverages; and Melita Kiely, editor of The Spirits Business.

Premium mixer brand Three Cents is the official sponsor of The SB Awards.

This year’s Innovation in Packaging Award is sponsored by brand enhancement company The Spearhead Group. Heather Fritzsche, co-founder and CEO of The Spearhead Group, will be joining the judges to assess this highly competitive round.

Other awards that will be assessed include Blender of the Year, Best New Product, Best Distillery Facilities and PR Company of the Year.

Kiely said: “In the midst of the pandemic, we think it’s even more important to support and celebrate our peers across the industry who continue to innovate and produce outstanding work.

“I look forward to seeing what this year’s awards will highlight during the judging on Thursday.”

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Author: admin

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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