Constellation Brands has agreed to sell Svedka vodka to Sazerac in a deal expected to close in the coming months.
The sale is the latest in a long line of transactions carried out by Constellation Brands in recent years, as the company seeks to build on its strategic efforts to further align its wine and spirits portfolio with evolving consumer preferences and growing market sectors, by focusing on higher-end wine and spirits brands and products.
“The actions we have taken over the past several years to reshape our wine and spirits portfolio support our efforts to accelerate the performance of that business,” said Bill Newlands, president and CEO of Constellation Brands. “This transaction is another step forward in seeking to ensure that our wine and spirits portfolio is optimised to succeed and to meet our growth objectives.”
In October, Constellation Brands saw wine and spirits net sales fall by 12% in the second quarter of fiscal 2025.
Jake Wenz, CEO of Sazerac, added: “The team at Constellation has built the Svedka brand over the years to be known for its high-quality vodka-making traditions, premium liquid standards, and flavour innovation. We are honoured for this opportunity and excited to add Svedka to our global spirits portfolio featuring their award-winning vodkas, seltzers, and gins.”
Alongside a selection of flavoured vodkas, Svedka boasts a vodka soda ready-to-drink line, comprising Mango Pineapple, Black Cherry Lime, and Strawberry Lemonade variants, as well as a range of hard seltzers.
The brand also produces a zero-sugar flavoured vodka range, called Pure Infusions.
The company made significant changes to its spirits executive team earlier this year, with Sam Glaetzer appointed executive vice-president and president for the wine and spirits division in March 2024.
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Author: Georgie Collins
