Founded in 2021 by Giuseppe Gallo, Savoia Vino Aperitivo has launched the Spirit of Savoia programme to celebrate its third anniversary.
Gallo – also the creator of Italicus Rosolio di Bergamotto – founded Savoia Vino Aperitivo as a ready-to-serve cocktail that can be used also be used as a vermouth in mixology.
The aperitivo draws inspiration from visionary figures like Garibaldi, a key figure in Italian unification, and Marco Polo’s Silk Road journeys.
To celebrate the brand’s third anniversary and the Italian aperitivo culture, Savoia Vino has launched a programme highlighting the aperitivo’s simplicity, versatility and social connection, designed to showcase how adding one ingredient can transform the entire cocktail experience.
The initiative features on-trade and off-trade competitions and giveaways for bartenders and consumers.
The programme, Spirit of Savoia, is open until 21 December. Bartenders are challenged to create a simple cocktail that enhances Savoia’s flavour with just one additional ingredient.
Open for entries on the brand’s website, the platform invites bars in Italy, Greece, Great Britain, Hong Kong, Spain, and the US to submit their cocktails, with more markets to follow.
Participating bars will gain increased exposure, with their cocktail creations to be featured on Difford’s Guide. One winning bar from each market will have the opportunity to host a masterclass or guest shift event led by one of the top 50 bars in the world.
Cash prize
The campaign will also engage off-trade communities, encouraging consumers to share their favourite Savoia moments on social media by tagging @casa.savoia. Consumers have the chance to win a voucher worth €150 (US$166) to enjoy at a top bar in the world, with one winner selected each month for a total of three winners during the campaign.
“The Spirit of Savoia celebrates the quintessential Italian lifestyle, where quality meets simplicity,” Gallo explained. “We believe that Savoia Rosso and Orancio, with their unique flavour profiles and easy mixing, can democratise cocktails at home and stimulate creativity within the bar community. It’s not just about the drinks – it’s about the moments shared and the memories created.”
Both Savoia expressions are available in the UK through The Whisky Exchange, Amazon and Master of Malt.
In celebration of its third anniversary, the brand has also teamed up with Marc Alvarez, co-owner of Sips Barcelona, to create two exclusive cocktails with Savoia and one more ingredient. Marc interpreted two recipes: Savoia Rosso with a bitter-sweet soda and Savoia Orancio with a sweet-and-sour cordial.
Theobromine
Ingredients
- 45ml Savoia Americano Rosso
- 60ml of Cacao bitter soda
Method: Build in a small Collins glass and garnish with an orange twist.
Pickle
Ingredients
- 60ml Savoia Orancio
- 25ml Onion pickles honey cordial
Method: Serve in a tumbler glass with an ice block and garnish with a Sicilian olive coated with Italicus jelly.
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Author: Miona Madsen
