Rise Aims to Fuel Market Momentum With New Flavor, Funding

As one of the RTD cold brew and oat milk pioneers, the success of RISE Brewing Co., which launched its three-SKU line of oat milk lattes in 7 oz. cans in 2018, has helped pave the way for others to enter the category. The brand is seeking to leverage its first-mover advantage in oat milk to broaden its presence, starting with this month’s launch of a new Vanilla flavor.
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Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 10-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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