ProWein cancels 2021 Düsseldorf show

Wine and spirits trade show ProWein has cancelled its 2021 event in Düsseldorf due to the ongoing Covid-19 pandemic.

ProWein 2021 had been due to take place in Düsseldorf, Germany, from 19 to 23 March 2021.

However, show organiser Messe Düsseldorf has postponed the event until 27 to 29 March 2022 due to multiple issues related to Covid-19, including an ongoing ban on trade shows by federal and state governments.

Erhard Wienkamp, managing director at Messe Düsseldorf, said: “We have not taken this decision lightly – instead we have very carefully weighed the arguments for and against a trade fair during these dynamic pandemic times in close and in-depth consultation with our partners and exhibitors. The decisive factor for us was our exhibitors’ and visitors’ interests.

“Exhibitors can now focus on the next ProWein dates and gear their preparations to them. With this move, we are ensuring the planning security so indispensable to successful business.”

ProWein was also forced to pull its 2020 show as the first wave of Covid-19 spread worldwide.

ProWein 2019 hosted more than 6,900 exhibitors – 400 of which were spirits brands – hailing from 142 countries. This line-up attracted record visitor numbers for the 2019 show, with 61,500 guests, up from 60,500 the previous year.

ProWine China and ProWine Asia renamed

In other news, trade show ProWine China has been renamed ProWine Shanghai, while ProWine Asia will now be known as ProWine Hong Kong.

ProWine Hong Kong is the next event in the group’s calendar and will take place from 18-21 May 2021.

ProWine Shanghai is due to take place from 9-11 November 2021, returning to the Shanghai New International Expo Center.

ProWine São Paulo is also planned for 2021, and will take place from 5-7 October next year.

The next ProWine Asia in Singapore will also be renamed ProWine Singapore. This event has now been moved from 2-5 March 2021, to 2022. The dates are yet to be confirmed.

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Author: Melita Kiely

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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