Noble Coyote lands in Turkey

UK-based Charter Brands has teamed up with Future Wine & Spirits to launch Noble Coyote mezcal in Turkey.

Charter Brands previously used the partnership with the distributor to help Langley’s Gin enter the region.

Future Wine & Spirits will be tasked with gaining retail and on-trade listings for Noble Coyote’s mezcal portfolio in Turkey, with the market cited as a ‘growing drinks sector’.

Arkaitz Giménez Amesti, sales director at Charter Brands, said: “We are very proud to announce the launch of Noble Coyote Mezcal in Turkey with our esteemed partner, Future Wine & Spirits.

“The team’s dedication and exceptional results representing other brands in our portfolio of brands – Langley’s Gin and El Tequileño – to date have been remarkable. As we witness the growing popularity of agave spirits in markets worldwide, we are confident that Noble Coyote mezcal will win a notable presence in Turkey.

“At Charter Brands, we are committed to quality in every aspect of our operation; from choosing the right brands in our portfolio to cultivating relationships with our distribution partners.”

Charter Brands first partnered with Noble Coyote last year, with the aim of bringing the mezcal to new markets.

It is produced in the villages of San Luis Amatlán, Matalan and San Pablo Villa de Mitla in Oaxaca, Mexico, and is made using four different types of agave.

Future Wine & Spirits’ general manager, Temel Bacinoğlu, commented: “As interest in agave spirits grows daily in many markets, our enthusiasm for the mezcal category has significantly increased.

“Although there are numerous wonderful brands available, we are particularly drawn to Noble Coyote Mezcal for its quality, taste profile and authentic packaging.

“Consequently, we did not want to miss the opportunity to add Noble Coyote Mezcal to our portfolio. Noble Coyote mezcal possesses all the necessary qualities for introducing a new brand to the Turkish market. Coupled with the rising interest in agave-based spirits, it aligns perfectly with our long-term strategy.”

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Author: Rupert Hohwieler