PepsiCo has launched Neon Zebra, a new line of non-alcoholic cocktail mixers.
Each 7.5-oz. mini-can of Neon Zebra, mixed with 3 oz. of your spirit of choice, makes two cocktails.
Neon Zebra contains real juice and no artificial sweeteners. These mixers come in four flavors: Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix.
“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience — to cut out time and mess without compromising on quality and taste,” says Emily Silver, VP of innovation and capabilities, PepsiCo Beverages North America. “Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
Neon Zebra launches in sustainable, recyclable packaging via aluminum cans and paperboard 6-packs. Beginning in March, Neon Zebra rolls out nationwide across retail and online stores for a suggested retail price of $6.99-$7.99 for six 7.5-oz. cans.The post Neon Zebra first appeared on Beverage Dynamics.
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Author: Kyle Swartz
