Mixing It Up: How WithCo Cocktails Pivoted From Digital to Retail

Prior to 2020, Nashville-based mixer brand WithCo Cocktails was bringing in less than $100,000 per year. But six months after the brand began advertising to drinkers suddenly thirsting for an at-home cocktail during lockdowns, the startup went to making that same amount per month.
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Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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