Mermaid becomes Net Zero brand

The Isle of Wight Distillery’s Mermaid brand has been certified Net Zero as it also marks a year of being plastic-free.

Vodka and gin brand Mermaid was certified as Net Zero by Good Business and is now offsetting its carbon emissions by supporting two carbon-positive projects.

The first project works with The Ocean Foundation, which is an extensive seagrass-growing project to preserve the Jobos Bay Reserve in Puerto Rico. The nature reserve encompasses seagrass beds, coral reefs and mangroves, and is also a habitat for manatees and hawksbill turtles.

The second project supports With One Seed, a community forestry enterprise in East Timor that works to replant forests, as well as combatting poverty and hunger.

Xavier Baker, co-founder and distiller, said: “We’ve always been passionate about protecting both our island and the planet, so net zero is just another stage in our sustainability journey.

“We have ambitious goals and are going to be announcing more initiatives that will give us even greater momentum in this crucial area.”

Mermaid’s gins and the Mermaid Salt Vodka are packaged in plastic-free bottles that can be recycled. The seal is made from plant-based materials and is biodegradable, while the stopper is made from sustainably-sourced cork and wood.

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Author: Melita Kiely

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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