Luxco Launches Ezra Brooks 99 Bourbon

Luxco has unveiled the latest addition to its Ezra Brooks family of products: Ezra Brooks 99.

This is Kentucky straight bourbon whiskey bottled at 99 proof. Charcoal filtered, the new Ezra Brooks 99 features the same spicy, high-rye mash bill as the rest of the line.

“With Ezra Brooks 99, our goal was to create a higher-proof bourbon without sacrificing the rich notes Ezra Brooks is known for,” says John Rempe, master distiller at Lux Row Distillers. “And we achieved that with 99. The result is a smooth, drinkable bourbon with hints of caramel, vanilla, chocolate and spice. We’re thrilled to introduce Ezra Brooks 99 to bourbon lovers everywhere.”

Ezra Brooks 99 comes in a bottle that matches the line’s branding, with a natural cork closure. The packaging features “99” prominently, along with a deep “Lux Row Distillers” embossing on the bottle’s shoulder.

“When you see Ezra Brooks 99, you’ll see an elegant, upscale bottle that stands out on the shelf,” says Eric Winter, brand manager for Ezra Brooks. “We believe the refined style and honest flavor of Ezra Brooks is amplified in Ezra Brooks 99, giving consumers of the brand even more to connect to.”     

Ezra Brooks 99 will be available in a 750-ml. bottle nationwide beginning in January 2021. The suggested retail price is $24.99, though the final price may vary per market.

This follows the company’s recent release of Blood Oath Bourbon Pact No. 6.The post Luxco Launches Ezra Brooks 99 Bourbon first appeared on Beverage Dynamics.
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Author: Kyle Swartz

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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