D.G. Yuengling & Son has announced the launch of Yuengling Light Lager 99, a new recipe for their light amber lager.
Developed with a flavor profile similar to Yuengling’s flagship lager brand, Light Lager 99 has 99 calories, 3.2 grams of carbs and 4% ABV.
This contemporary refresh of the company’s existing light beer is meant to appeal to active lifestyle consumers who prefer low-carb, low-calorie beer.
“With today’s demand for low-carb and low-calorie beers, and a fun-filled summer around the corner, it was the perfect time to push the boundaries of taste with our Light Lager,” says Jennifer Yuengling, VP of operations and sixth-generation family member, D.G. Yuengling & Son. “We listened to our fans’ evolving tastes and responded by refining our Light Lager beer. With this new and improved brew, fans can have it all with low stats without compromising our iconic lager taste.”
In addition to a changed recipe, Yuengling’s Light Lager 99 packaging features a new design, with blue-and-white coloring and more prominent calorie, carb and ABV stats.
Light Lager 99 rolls out across Yuengling’s 22-state footprint this month. It joins Yuengling’s light beer portfolio, alongside Flight by Yuengling, the Next Generation of Light Beer and the Pennsylvania regional, Yuengling Premium Light.
This follows recent releases from Yuengling: Raging Eagle Mango Beer, Golden Pilsner and Yuengling Hershey’s Chocolate Porter.
You can find local Yuengling retailers here.The post Yuengling Retools Light Beer as Light Lager 99 first appeared on Beverage Dynamics.
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Author: Kyle Swartz