D.G. Yuengling & Son has announced the third annual return of its Pennsylvania collaboration with Hershey’s.
Yuengling Hershey’s Chocolate Porter will be available in bottles and on draft beginning late-September 2021.
At a 4.7% ABV, Yuengling Hershey’s Chocolate Porter combines Yuengling’s nearly 200-year-old Dark Brewed Porter recipe with the taste of Hershey’s chocolate. The limited-edition, seasonal beer blends Hershey’s chocolate with caramel and dark roasted malts for a smooth, rich and chocolaty finish, the company reports.
The dark brew pairs well with everything from barbequed and smoked meats, to cheeses and desserts.
Originally released on draft in 14 states throughout Yuengling’s footprint in 2019, Yuengling Hershey’s Chocolate Porter marked the first-ever beer collaboration for the two iconic Pennsylvania brands.
This year, to pay homage to Halloween, the brand will embark on a “Scary Delicious Tour.” Throughout the first week of October, fans can tune into Yuengling’s social channels to guess and learn where this branded truck might appear before moving on to the next location.
The immersive experience will make stops at some of the most iconic haunted Halloween destinations in its beloved home of Pennsylvania, the company says, as well as surprising several Yuengling Hershey’s Chocolate Porter fans with a special delivery, directly to their front steps.
Consumers can tune in starting Oct. 1 to vote for their favorite spooky spots, and to see where the truck will be summoned. Those who guess correctly will have the chance to get a first taste of the beer.
“Year after year we are blown away by the excitement our fans show for this special collaboration beer,” says Jennifer Yuengling, VP of operations and sixth generation brewer, D.G. Yuengling & Son, Inc. “One of our top priorities is, and always has been, staying connected with our fans and listening to our consumers. We’ve heard that our beer is the go-to choice for Halloween fanatics that celebrate all month long. So, in keeping with that tradition, we decided to make this year’s return even more exciting by engaging with our fans around this passion point. We invite consumers of legal drinking age to get in on the fun for their chance to experience this year’s Yuengling Hershey’s Chocolate Porter ‘Scary Delicious Tour’.”
Starting Sept. 27, Yuengling Hershey’s Chocolate Porter rolls out throughout 22 of the brand’s 23-state footprint, while supplies last.
Consumers can find their nearest retailer with Yuengling Hershey’s Chocolate Porter by visiting the “Find Our Beer” link at yuengling.com.
This follows the recent news of Yuengling retooling their light amber lager as Yuengling Light Lager 99.The post Yuengling Hershey’s Chocolate Porter Returns for 2021 first appeared on Beverage Dynamics.
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Author: Kyle Swartz