This month, Woodbridge introduces Fruitful Blends: a lineup of three sweet, fruity, lightly effervescent, lower-ABV wines.
Fruitful Blends mix natural fruit flavors into Woodbridge’s California red, white and rosé wines — then add a hint of fizz.
All three new Woodbridge Fruitful Blends are 8% ABV.
“Our team is constantly exploring new ways to meet the evolving needs of today’s wine drinkers,” says Serena Shrivastava, Brand Vice President of Woodbridge. “We are committed to delivering new products with the highest quality and best possible taste experience for our price point, and are thrilled to introduce Woodbridge Fruitful Blends as the latest addition to our growing portfolio.”
“Our goal is to help consumers enjoy wine whenever, wherever and however they want — and many drinkers want something other than traditional varietal wines,” she adds. “Woodbridge Fruitful Blends welcome consumers who like sweet, fruity, less-wine-forward wines to enjoy wine their way.”
Woodbridge Fruitful Blends sit mid-to-high on the brand’s sweetness scale, the company says. These wines come in three flavor combinations: Peach Raspberry (made with rosé), Blueberry Blackberry (made with red wine) and Mango Pineapple (made with white wine).
All three flavors are gluten-free.
Woodbridge Fruitful Blends are available for a suggested retail price of $9.99-$10.99 per 750-ml. bottle, starting this month on Drizly, InstaCart and at retailers nationwide.The post Woodbridge Fruitful Blends first appeared on Beverage Dynamics.
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Author: Kyle Swartz