With Topo Chico Hard Seltzer in Portfolio, Molson Coors Ready for Hard Seltzer ‘Fight,’ CMO Says

Molson Coors Beverage Company believes that it finally has a portfolio of brands to win in the hard seltzer segment, after announcing a multiyear partnership Tuesday that allows the company to use the Topo Chico trademark to produce, market and distribute a much-anticipated hard seltzer brand in the U.S.
Read Full Story at source (may require registration)
Author:

RELATED
April 18, 2024|BY Spirits EditorGoldman Sachs: C-Store Beverage Sales ‘Healthy’ but Decelerated in Q1

C-store beverage sales remain in good health, but

April 18, 2024|BY Spirits EditorNielsenIQ: BevAlc Sales Growth Decelerates, Volumes Decline

Total BevAlc sales growth decelerated in the two-w

April 18, 2024|BY Spirits EditorArdbeg Spectacular is Distillery’s First Port-Aged Scotch

Ardbeg Spectacular rolls out later this summer as