With Topo Chico Hard Seltzer in Portfolio, Molson Coors Ready for Hard Seltzer ‘Fight,’ CMO Says

Molson Coors Beverage Company believes that it finally has a portfolio of brands to win in the hard seltzer segment, after announcing a multiyear partnership Tuesday that allows the company to use the Topo Chico trademark to produce, market and distribute a much-anticipated hard seltzer brand in the U.S.
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