Wild Bill’s: New Flavors Fuel Reach into Retail

When faced with disruptions during the early days of the pandemic, New Jersey-based craft soda maker Wild Bill’s did like many other independent CPG brands: they adapted, using their connections to introduce a full line of packaged organic coffee, plus snacks like peanuts and jerky. But as COVID’s grip finally appears to be receding, the company is eager to get back to the core business.
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