‘We’re Competing in All the Big Categories Now’: Six Questions with Melanie Batchelor, Managing Director at Campari America

If there’s one person who has had her hand in the transformation of aperitifs in the U.S., it’s Melanie Batchelor, who in her 12 years at Campari has built successful strategies for some of the bar world’s most iconic brands.
Read Full Story at source (may require registration)