Web3: Ape Water Launches IRL in California

As the Bored Ape Yacht Club has made its cartoon simians synonymous with web3 culture, multiple CPG companies have adopted the NFT collection’s imagery for branding and marketing purposes. But now, California-based startup Ape Beverages Company has crafted an entire business around it.
Read Full Story at source (may require registration)
Author:

RELATED
April 20, 2024|BY Spirits Editor“It’s Not About Selling Out For a Big Gain”: Six Questions With New Riff Distilling Founder Ken Lewis

After a 50-year run in BevAlc that saw him launch

April 20, 2024|BY Spirits EditorTaste Radio: It’s A Gen Z(ero) World. But, You Don’t Need Millions To Get Their Attention.

As expected, commerce reigned at the annual Coache

April 20, 2024|BY Spirits EditorNielsenIQ: Non-Alc Beverages Decelerate Amid Soft Volumes and Slow Pricing

Non-alcoholic beverage sales in U.S.