Businessman Peter Lavery has revealed plans to build a new Irish whiskey distillery and visitor centre in Belfast on the site where the RMS Titanic was built.
Lavery and Belfast-based venture capitalist firm Norlin Ventures have teamed up on the new Titanic Distillers project, which will see the construction of a new distillery at Titanic Dock and Pumphouse in Belfast, Northern Ireland.
A full planning application will be submitted next month with planning approval expected to be granted in the first quarter of 2021. If approved, the new site is expected to be open by the end of next year.
The relaunch of the Titanic Whiskey brand is expected to be unveiled in April 2021 to coincide with the departure of Titanic’s maiden voyage in April 1912.
“Before Prohibition, Belfast was the largest producer of Irish whiskey on the island of Ireland,” said Lavery. “Whiskey has therefore played an important part in the history of our city and we are excited to tell this story through the relaunch of our Titanic Whiskey brand and the development of a new distillery at Titanic Dry Dock and Pumphouse.”
The venture is not the first distillery project that Lavery has worked on. He was previously involved in the long-delayed distillery plans at the Crumlin Road Gaol prison in Belfast, which was first unveiled in 2012 by Belfast Distillery Company (BDC).
A group of American investors took over the project, acquiring the assets of BDC, which included the McConnell’s Irish whiskey brand name.
After more than 90 years, the Irish whiskey brand was resurrected by Conecuh Brands in 2020 with its return to the US market.
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Author: Nicola Carruthers