The Dalmore partners with Laings

Single malt brand The Dalmore has partnered with Laings to showcase its 12 Year Old Sherry Cask Select Scotch whisky at the jewellers’ UK showrooms.

The partnership draws on the two brands’ ‘shared passion for craftsmanship and attention to detail’, and celebrates their ‘heritage and expertise’.

Lucy McQueen, UK brand manager for The Dalmore, said: “We look forward to working in partnership with Laings, bringing the finest jewellery together with the world’s fastest growing luxury Scotch. We are thrilled to be joining forces in the UK and look forward to supporting exceptional experiences to Laings’ clients.”

Visitors to the showrooms will be able to sample the 12 Year Old Sherry Cask Select while browsing the jeweller’s collections.

Stuart McDowell, managing director of Laings, said: “There is great synergy between the brands, from our rich histories to the core values which remain at the heart of our businesses today.

“The Dalmore shares our vision of creating a timeless, quality product, loyal to heritage while also embracing new techniques, making them the perfect partner as we further build our offering as a leading destination for luxury jewellery and watches.”

The Dalmore will join Laings’ in its showrooms in Glasgow and Edinburgh, Scotland; Southampton, England; and in Cardiff, Wales.

More ‘experiential activity’ is expected to come from the brand partnership over the coming months.

McDowell added: “At Laings, we are constantly working to deliver an unrivalled offering, in terms of our collections and the client experience. The distillery and its team are known for their dedication to craftsmanship and exclusive access to rare and old casks and so we’re proud to be able to extend an offering of this quality to our clients.”

Earlier this year, The Dalmore has released a limited edition 21-year-old whisky – the pinnacle of its Principal Collection.

In August, the brand’s 1991 Dalmore single malt was announced to be heading to auction.