Taste Radio: Your Tribe Is Everything. Sanzo’s Stunning Rise Is Proof.

Sandro Roco, the founder and CEO of fast-growing Asian-inspired sparkling water brand Sanzo, spoke about why he’s attempting to “own” a space within the seltzer category and how the company cultivated an “authentic, rabid fan base,” and how that group helped drive capital efficiency. He also explained why the process to become a certified minority-owned brand was worth the effort.
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