Taste Radio: The ‘Perfect’ Plan To Become A Billion-Dollar Brand

Yanni Hufnagel, the founder and CEO of Lemon Perfect, spoke about his ambitious vision for the fast-growing enhanced water brand, the parallels between coaching college basketball and running a beverage company, why nailing “the big decisions” has been critical to the brand’s development, how his perspective on gross margin has evolved and why Lemon Perfect has invested heavily in field sales.
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