Taste Radio: Maybe Shock Value Does Work? Plus, We Meet A Trailblazing ‘Walker.’

Mustard-based donuts, beer-infused sneakers, cheese cocktails… No, this episode isn’t about trying to gross you out. Rather, the hosts discuss recent marketing campaigns, collaborations and limited-edition merchandise involving legacy and small brands. This episode also features Dr. Emma Walker, the master blender for Johnnie Walker, answering a ten-pack of questions about her trailblazing role and the future of the iconic Scotch whisky brand.
Read Full Story at source (may require registration)
Author:

RELATED
April 20, 2024|BY Spirits Editor“It’s Not About Selling Out For a Big Gain”: Six Questions With New Riff Distilling Founder Ken Lewis

After a 50-year run in BevAlc that saw him launch

April 20, 2024|BY Spirits EditorTaste Radio: It’s A Gen Z(ero) World. But, You Don’t Need Millions To Get Their Attention.

As expected, commerce reigned at the annual Coache

April 20, 2024|BY Spirits EditorNielsenIQ: Non-Alc Beverages Decelerate Amid Soft Volumes and Slow Pricing

Non-alcoholic beverage sales in U.S.