Taste Radio: JAJA’s Social Strategy Is Subtle. And Highly Effective.

Maurice Tebele and Martin Hoffstein, co-founders of fast-growing, digital-centric spirits brand JAJA Tequila, explained how “subtle integration” is the key to JAJA’s effective social media strategy, the value of risque and edgy marketing, how they elicit the best out of their respective skill sets and how they found a strategic partner that is aligned with their vision for the brand.
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