Taste Radio: It’s A Gen Z(ero) World. But, You Don’t Need Millions To Get Their Attention.

As expected, commerce reigned at the annual Coachella music festival, but which food and beverage companies stood out? We have a report. Also, Laura Merritt of Diageo Beer Company discusses how Guinness’ non-alcoholic Zero variety is helping the brand cultivate a new generation of consumers.
Read Full Story at source (may require registration)