Taste Radio Insider Ep. 112: The ‘Bitchin’ Way To Build An Iconic Brand? Don’t Blend In.

Starr and L.A. Edwards, the co-founders of vegan dip brand Bitchin’ Sauce, spoke about how consumers respond to the brand’s quirky name and why they’ll never change the primary elements of its packaging, how they landed a deal with Costco early into the brand’s development and why they believe that owning a production facility has given them an advantage when working with retailers.
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