Taste Radio: How Kin’s ‘Big Bold Bet’ Is Changing The Way People Think About Social Drinking

Jen Batchelor, the co-founder and CEO of Kin Euphorics, a pioneering brand of non-alcoholic social tonics, joined the podcast for an expansive conversation about the inspiration for and development of Kin, how Soylent provided a rough template for the company’s business strategy and D2C success and how she applied learnings from success at upscale retailer Erewhon to other chains.
Read Full Story at source (may require registration)
Author: