Taste Radio: How Do You Build A Bridge To Buyers And Investors? Bolster It With Brand Story.

Bridget Connelly, the co-founder and CEO of Luna Bay Booch, spoke about her inspiration for launching the hard kombucha company and why brand story is an essential asset when meeting with retail buyers. She also explained why investment in the category is a two-sided story and how her mentors have played a critical role in the brand’s development.
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