Taste Radio Ep. 237: How Celsius Rose From The Ashes To Become One Of The Hottest Brands In CPG

John Fieldly, CEO of fitness-centric energy brand Celsius, discussed the company’s turnaround from turmoil to over $100 million in sales in 2020, including the importance of setting expectations with staff and investors, how to optimize placement at key retailers and why he has an open door policy.
Read Full Story at source (may require registration)
Author:

RELATED
April 25, 2024|BY Spirits EditorRetail: Good Food Holdings Envisions Grocery’s Tech-Powered Future

Good Food Holdings has kicked off a bold new era f

April 25, 2024|BY Spirits EditorSurfside Rides Hard Tea Wave With National Distribution, New Flavors

Surfside, a fast-growing line of canned iced tea a

April 25, 2024|BY Spirits EditorFoxtrot Fallout: Brands, Distributors React As Retailer Shuts Down

Outfox Hospitality’s former partners are waking up