Taste Radio Ep. 236: The NFL’s G.O.A.T. Is Fueled By Mushrooms. And He’s Ready To Share.

NFL legend Jerry Rice and Jaqui Rice, the co-founders of G.O.A.T. Fuel, spoke about the inspiration behind, planning and launch of the better-for-you energy drink brand and how they’re leveraging Jerry’s fame in a way that’s authentic to its positioning. They also discussed the products’ unique formulation, how they evaluate partnerships and the reason that Jerry’s name is not on the label.
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