Taste Radio: East Imperial’s Secret Weapon? A Consistent, Disciplined Emphasis On This.

Tony Burt, the founder and CEO of super-premium mixer brand East Imperial, spoke about the why a consistent and disciplined emphasis on the brand’s core values has been key to its success, how the company holds the line on pricing and positioning and identifies ideal placement for its products and why it is agnostic about strategic partnerships.
Read Full Story at source (may require registration)
Author: