Taste Radio: Category Leader. Highest Price On Shelf? Yep. How Serenity Kids Changed The Game.

Their flagship products have a suggested retail price that is nearly double those of legacy and competing brands. And, yet, Serenity Kids is outpacing them all. In this episode, founders Serenity and Joe Carr spoke about why maintaining a premium price point is key to the brand’s value proposition, their thoughtful sourcing and operations strategies, how they developed a sophisticated understanding of the packaged food industry and their rigorous hiring process.
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