Taste Radio: $35K To $35 Million In 3.5 Years. This Is The Story Of Bachan’s.

Justin Gill, the founder and CEO of Japanese barbecue sauce brand Bachan’s, spoke about how the brand’s rapid start was fueled by six years of preparation and planning prior to its debut, the intentionality of Bachan’s label and package design, why he considers high quality ingredients as key to creating consumer loyalty and his thoughtful approach to demand planning.
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