SPINS: Kombucha Grows in MULO, Declines in Natural

In an interview with BevNET, Perteet Spence, VP of Strategic Solutions at SPINS, discussed the current state of the kombucha industry, including how multi-serve bottles and shelf-stable formats are influencing growth, how flavors are diversifying across channels and the rise of the alcoholic kombucha category.
Read Full Story at source (may require registration)