Food and beverage packaging innovation specialist The Spearhead Group has created a clear dimensional resin label for Cascade Moon, which replicates the appearance of glass embossment.
The resin label technology has previously been used for small ornamental applications, but was not offered on large surfaces, such as wine and spirits bottles, until recently.
The Spearhead Group’s clear resin technology enables clients to make highly calibrated, real-time adjustments to packaging designs without the lag times and upfront costs of traditional glass embossment. The flexibility of clear resin also enables brands to develop designs with innovative visual effects that work on many types of shaped surfaces.
Lana Toler, marketing and innovations manager for The Spearhead Group, worked with Cascade Moon Whisky to use clear resin technology on the brand’s limited 200-case release of Cascade Moon Edition No.1.
Toler said: “Cascade Moon Edition No.1 is the first bottle to use our new clear dimensional resin technology and is thought to be the largest resin label mimicking clear glass ever produced.
“Our application of the ‘Cascade Moon’ name is seamlessly affixed as one sticker with a separation between each letter, enhancing the illusion of custom-embossed glass while avoiding imperfections such as air bubbles. Our team is proud to have the physical brand enhancement for Cascade Moon. We see this as a real market game changer.”
The Spearhead Group launched a full design explanatory with clear resin technology in 2018.
Robert Catalano, president of The Spearhead Group, said: “Through extensive testing and R&D [research and development] by Spearhead with various glassware and stock bottles, we are able to mimic the look of embossed glass, while building a whole new area of opportunity for our clients.”
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Author: Melita Kiely