Siempre Tequila Aims to Offer “Down-to-Earth” Antidote to Celebrity Brands

Within the current tequila market, it can be easy for some brands to have something of an inferiority complex. Considering the amount of star power that has been injected into the category over the last decade — from George Clooney’s billion-dollar sale of Casamigos to runaway first-year sales for Teremana Tequila (Dwayne “The Rock” Johnson), Los Lobos (LeBron James, Arnold Schwarzenegger) and 818 (Kendall Jenner) …
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