Salud Spirits expands Crystal Head partnership

Dutch distributor Salud Spirits has strengthened its partnership with Crystal Head Vodka in the Netherlands and Austria.

The long-standing collaboration between the two companies has resulted in events that highlight the versatility of the vodka brand, founded by Ghostbusters star Dan Aykroyd.

Through the partnership, Salud Spirits and Crystal Head have worked with DJs such as Tiësto, Hardwell and Paul Elstak, who have received personalised bottles.

Furthermore, Crystal Head has teamed up with clothing brands to ‘bridge the gap between the worlds of fashion and mixology’.

Lieke van Vliet, CEO of Salud Spirits, said: “We take pride not only in offering Crystal Head Vodka to beverage enthusiasts but also in our strong commitment to supporting brand experiences.

“This is evident through our regular participation in events and festivals where Crystal Head Vodka takes centre stage.

“Our goal is to provide consumers with the opportunity to experience this distinctive brand and savour both its unique flavour and the exquisite bottle design.”

In August, Salud Spirits released a series of tasting sets featuring five miniature bottles of rum, whisky and gin.

The Canadian vodka brand launched a limited edition bottle in celebration of Pride month in May.

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Author: Nicola Carruthers