American rock band Kiss has partnered with Swedish drinks company Brands for Fans to create a new line of branded spirits.
Heavy metal band Kiss, which is known for its members’ elaborate face paint and stage outfits, is made up of Paul Stanley, Gene Simmons, Eric Singer and Tommy Thayer. The American band currently has two products in the pipeline with Brands for Fans, with more information about the collaborative releases due to be “revealed shortly”.
Through a deal brokered by brand management company Epic Rights, Kiss and Brands For Fans plan to release the two premium spirits in Europe, Japan and Australia before the end of 2020.
Sari H Wilholm, marketing director and co-founder of Brands for Fans, said: “The first money I earned was spent on a Kiss record. To find myself 40 years later having them as Brands for Fans clients, I don’t even know where to begin. It feels so fun and exciting to finally take Kiss into the premium alcohol beverage segment, and they have chosen the right partner for this.”
The collaboration between Kiss and Brands for Fans follows the company’s previous work with musicians including Motörhead, Slayer, Ghost, Judas Priest and Scorpions.
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Author: Owen Bellwood