Rise Aims to Fuel Market Momentum With New Flavor, Funding

As one of the RTD cold brew and oat milk pioneers, the success of RISE Brewing Co., which launched its three-SKU line of oat milk lattes in 7 oz. cans in 2018, has helped pave the way for others to enter the category. The brand is seeking to leverage its first-mover advantage in oat milk to broaden its presence, starting with this month’s launch of a new Vanilla flavor.
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