With tequila and spirits-based RTDs among the fastest growing segments in the alcohol category, particularly with Gen Z drinkers, Mark Anthony Brands (makers of White Claw and Mike’s Hard) has introduced a new canned tequila soda, Rey Azul.
Rey Azul or “Blue King” is a canned tequila soda made with tequila using blue agave grown in Jalisco, Mexico, and produced in partnership with a second-generation, family-owned agave farm and distillery, the company says.
The brand currently offers four flavors, each blended with sea salt: Mango, Lime, Pineapple and Grapefruit.
All flavors are additive-free and gluten-free, 100 calories and 5% ABV.
The brand is currently available at retailers in 12 states, with plans for availability in 27 more states later this fall.The post Rey Azul Tequila RTDs first appeared on Beverage Dynamics.
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Author: Kyle Swartz