Ireland’s Powerscourt Distillery has agreed a distribution deal with Sip & Savour to launch its Fercullen Irish whiskey range in the UK.
Powerscourt will launch its Fercullen 14 and 18-year-old single malts, 10-year-old single grain and eight-year-old Irish whiskey in the UK through Sip & Savour.
Jamie Walker, managing director of Sip & Savour, said: “We are delighted to be teaming up with Powerscourt Distillery to launch Fercullen Irish whiskey in Britain. We are confident our unrivalled track record in the premium drinks sector will secure a strategic foothold for Fercullen Irish whiskey in the UK market.”
The distribution deal aims to “ensure the availability of Fercullen Irish whiskey to discerning audiences within the UK”.
Ryan Stapleton, regional sales manager, Fercullen, said: “We are delighted to be teaming up with Sip & Savour to bring our Fercullen range of Irish whiskeys to market in the UK.
“Having worked closely with Jamie and his experienced team we will be launching over the coming weeks in a number of key accounts initially. The UK market saw sales of almost 500,000 cases of Irish whiskey in 2019 and we are looking forward to adding to those numbers in 2020 and beyond.”
Fercullen Irish whiskey will join Italian brand Amaretto Adriatico, Ginarte gin and Roberto Cavalli Vodka in the Sip & Savour portfolio.