Experiential hospitality venue PopGolf London has expanded its spirits menu through a partnership with EzTenda.
The crazy-golf bar in Boxpark Wembley will now serve spirits brands including Brixton Gin, Sly Dog Rum, Butterfly Cannon Blue Tequila and Flirt Silver Vodka.
EzTenda – pronounced ‘easy tender’ – is a software platform that facilitates partnerships between bars and drink brands. It launched in the UK in 2022 and was founded by Sam Showering, an entrepreneur from the family behind drinks brands Baycham and Brother’s Cider. Recently, it entered Australia and Spain.
As well as ensuring the availability of a wide range of drinks brands, the platform supports brands by offering customer experiences and brand activations.
Sly Dog Rum first appeared on PopGolf’s menu last month.
“As an operations manager, time is usually quite limited and EzTenda was not just a timesaver for me,” said a spokesperson for PopGolf London. “This platform gave me the opportunity to consider new and interesting brands I hadn’t heard of previously.
“EzTenda really made the decision-making process easier, with a clear, easy-to-use layout and introduced me to some fantastic brands. I don’t know if I would have found them anywhere else.”
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Author: Lauren Bowes