Once Overlooked, Female Consumers Now Driving Growth in Energy Drinks

Once Overlooked, Female Consumers Now Driving Growth in Energy DrinksTimothy KellySeptember 24, 2022September 24, 2022

Most of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years, brands like CELSIUS and Alani Nu have seen triple-digit sales gains with much of the growth being credited to women entering the energy category.
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Once Overlooked, Female Consumers Now Driving Growth in Energy Drinks

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