Indonesian rum brand Nusa Caña has partnered with Hong Kong-based Milestone Beverages to distribute its products in Asia.
Currently available in 12 countries across four continents, Nusa Caña hopes to reinforce its presence in Asia through the new deal.
Nusa Caña co-founder Marc Rodrigues said: “We are excited and confident to partner with Milestone Beverages, our values and views of the opportunities for the brand are perfectly aligned, so we can plug straight in and access their network immediately.”
Milestone Beverages has more than 15 years of market knowledge and strategic connections across Asia, which it says it will utilise to drive growth in Thailand and Japan, as well as across new markets.
Nusa Caña joins Milestone Beverages’ portfolio of self-owned labels, such as Taisteal Scotch Whisky and Langley’s English Gin.
Joe Milner, founder of Milestone Beverages, said: “Nusa Caña and Milestone Beverages are kindred spirits, we bet on great growth in global brands from Asia and believe we’ve teamed up with the future of Asian and global rum.”
Last month, Nusa Caña became one of the first brands to join Ten Locks, a new independent spirits business from Manchester-based Kingsland Drinks.
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Author: Owen Bellwood